With many operational models, we’ve gone straight into money-losing territory. And while these figures can be negotiated, they can’t be moved nearly enough to compensate for the legion of tradeoffs. Your revenue per ticket plummets from $30 to a comical $7.50. Guess how much Groupon takes? 50% of that. Your tickets now cost $15 (more on this hyper important piece later). Unless you’re a savvy negotiator or have some leverage, Groupon will make you discount that 50%. Let’s say your tickets cost around the industry average of $30 USD. Speaking of profit, let’s talk some numbers. How many rooms do you have? 2? 3? How big a bath are you willing to take on the profit from visit #1 in the hopes that a customer maybe returns one or two more times at full price?

This falls apart with the contemporary escape room model. This might work for restaurants, as people generally eat up to three times a day. One of the fundamental principles of Groupon success is that you lure customers the first time with a hot deal, and they are so enamored with your product/service that they sign up to pay full price from the 2nd time to the Nth time.

Escape room groupons